A Little About Us-

From Keith Saarloos -
I don’t mean to brag, but this is our life’s work.

We’re a 100% family-owned and operated estate. We don’t just grow the grapes—we farm them, pick them, crush them, ferment them, bottle them, and yes, we even design the labels. We build the websites, make the T-shirts, and sweep the floors. This is all us. Every step, every sip, every story—from our Plow to Your Porch.

Saarloos and Sons isn’t just a winery—it’s our heart, our history, and our way of honoring everything we hold dear: family, connection, hard work, and a relentless passion.

When you visit us, you’re stepping into a place where every single detail matters because we care deeply about what we do—and about sharing it with you.

I love Los Olivos - I am the acting Mayor.
I announce the parades and events, and we take out the town’s trash.

It’s not just what we do; it’s who we are. And we’d love for you to come experience it for yourself.

For First-Timers and Seasoned Pros

If you’ve never stepped into a winery before, welcome home. We’ll show you the ropes with no judgment, no pretense, and no confusing jargon. Wine doesn’t need to be intimidating—it’s just fermented grape juice that happens to taste incredible.

And if you’ve been around the world tasting the best of the best, we’ve got something for you too. Our wines are different. They’re small, rare, and personal. You won’t find these bottles anywhere else in the world, and I guarantee you’ll taste the love and care that went into every drop.

Wine for Everyone – Yes, Even the Kids

At Saarloos and Sons, wine isn’t about exclusivity—it’s about inclusivity. We believe wine is for everyone, and that includes your kids. It’s in the name! Saarloos and Sons. This is a place where families are welcome. Bring the little ones—they can play on the lawn, grab a cupcake, and maybe hear a story or two about the people who built this dream. We’re a family, and we designed this place to make your family feel at home.

A 100% Estate Winery – From Our Hands to Yours

Every single grape in our wine comes from our land, farmed by our family. We don’t buy grapes from someone else. We don’t outsource the winemaking. We’re there from the first sunrise in the vineyard to the final pour in your glass. This is wine made with a farmer’s work ethic and an artist’s soul.

When you drink our wine, you’re tasting:

• The dirt we’ve nurtured for generations.

• The season that shaped the fruit.

• The long days and sleepless nights that brought it to life.

We make small-batch wines—sometimes as few as 40 cases. Once it’s gone, it’s gone forever. What you’re drinking is rare, personal, and crafted with care that can’t be faked.

The Wine and Cupcake Place – Because Joy is Everything

Let’s talk about the cupcakes. Yes, we pair wine with cupcakes, and no, it’s not a gimmick. It’s because wine should make you smile. Wine is joy, it’s indulgence, it’s frosting on your fingers and laughter in your throat. Life is hard enough—wine should be something that makes it better.

Still What You Loved Before It Got Too Big

Remember when wineries felt personal? When you could meet the people who made the wine and hear the stories behind it? That’s us. We’re what you used to love about wineries before they got too big, too corporate, and too polished. It’s still just our family, doing the work we love and welcoming you into the story.

Stories in Every Sip

Every bottle of wine we make carries the name of someone in our family. It’s our way of honoring those who came before us while creating something beautiful for those yet to come. When you drink our wine, you’re not just tasting grapes—you’re tasting generations of love, labor, and legacy.

We don’t have scripts or rehearsed speeches here. When you come to our tasting room, you’ll hear real stories, share real laughs, and maybe even shed a tear or two. Because this is personal—for us, and hopefully, for you too.

A Place of Connection

Saarloos and Sons is more than a winery. It’s a place where life slows down, where families come together, and where strangers leave as friends. It’s a reminder that what we all really need isn’t more things—it’s more connection.

You’ll find that connection here.

• In the dirt beneath your feet.

• In the stories behind each bottle.

• In the laughter shared over cupcakes and wine.

The Saarloos Promise

Here’s the truth: We give a shit. We care about the land, the wine, the stories, and the people who walk through our door. This isn’t a job for us—it’s our life.

We’re not just making wine. We’re making memories, moments, and something that lasts longer than a bottle ever could.

So come visit us. Bring the kids. Bring your curiosity. Bring your love for something real. We saved you a glass—and maybe a cupcake too.

We’ll see you soon.

– Keith Saarloos