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TWO LOOKS. ONE SOUL
GRAFFITI
FOR THE PEOPLE WHO KNEW YOU WAY BACK THEN.
Sometimes you show up for the people who knew you before you figured any of it out—and somehow still love you.
The ones who remember your first car, your worst haircut, and a few things they’ve kindly agreed not to bring up at dinner. Usually.
You don’t knock at their house. You come through the kitchen. Somebody hands you a plate. Somebody moves a chair. You’re home.
That’s who we made Graffiti for.
Black glass. Dripping gold. Our handwriting wrapped around a very big bottle. The lines have personality. The name looks like we signed it ourselves, because we did. There’s a little of our family’s beautiful disorder in the whole thing.
Bring it to the reunion. The Friendsgiving. Your brother’s house. The Christmas dinner where three conversations are happening at once and nobody can find the remote.
Set it on the table and let somebody say,
“Well, look who brought the big bottle.”
For old friends. Extra chairs. And the people you never have to introduce yourself to.
CORPORATE
SOMETIMES YOU HAVE TO PUT ON A SUIT AND TIE.
Sometimes the occasion calls for it.
You tuck in your shirt. Find the good shoes. Ask somebody if that tie goes with that jacket. You’re still you—you’re just making an effort because the people you’re going to see deserve it.
Corporate is our bottle dressed for that occasion.
Sleek black glass. Clean gold lines. Our name printed straight. Everything looking like we knew somebody important was coming over.
Give it to the boss who went to bat for you. The client who trusted you when your business was small. The host who spent two days cooking and will insist it was no trouble.
This is a thank-you with some weight to it. Something they can open, put in the middle of the table, and share with their own people.
And yes, it looks good sitting on a desk.
But we did an awful lot of farming for it
I’m already itching to get out of these church clothes.
This bottle looks comfortable in them
For a proper introduction.
A well-earned thank-you.
And the occasions worth getting dressed for.
BIG BOTTLES. BIGGER THANKS.
LET’S DO SOME WINE MATH:
2 MAGNUMS = FOUR REGULAR BOTTLES’ WORTH OF WINE. ALL FOR $175.
Normally, these tanks sell for $350 for the pair. You save $175—and shipping’s on us.
One Corporate. One Graffiti. Our 2024 estate-grown Cabernet inside each. This is our thank-you to the people who support our family.
And we know where these monsters are going: Grandma’s house, your boss’s desk, Thanksgiving dinner, Christmas, Hanukkah, Kwanzaa—or, as I like to call it, Chrismiqunazihuka.
Walk in carrying one and you’re going to turn some heads. Give one. Keep one. Show up with something worth opening.
We already took care of the soul of these monsters. You pick the people. You’re good to go.
I’M A FARMER. THE VALUE OUGHT TO BE THERE.
When you grow something for a living, you get a pretty good understanding of what things cost.
You know what it takes to put a tractor in the field. You know what the water costs. You know how many people it takes to bring the fruit in, and you know those people have families waiting for them at home, too.
I know what went into this wine. I was there.
So when I put a price on a bottle, I want to be able to look you in the eye and explain it.
I want our family to earn a living. I want the people who work alongside us to earn theirs. And I want you to get home, pull the cork, and feel like we took good care of you.
All three of those things can happen. That’s my idea of a fair deal.
LET’S PUT THE NUMBERS ON THE TABLE.
One Magnum holds two regular bottles’ worth of wine.
A single Magnum is normally $175. We’re offering it for $125. You save $50.
But here’s where we wanted to do something special:
2 MAGNUMS. $175.
One Corporate. One Graffiti. Four regular bottles’ worth of our estate-grown Cabernet.
Normally $350 for the pair. You keep $175 in your pocket. We pay the shipping. And if you’ve got a few people to take care of:
6 MAGNUMS. $450. SAVE $600.
Three of each design. Nine liters of wine. The equivalent of twelve regular bottles, at $37.50 per regular bottle’s worth. Shipping’s on us there, too.
That’s the math. You shouldn’t need a calculator and a quiet room to figure out whether we’re giving you a good deal.
YOU DID YOUR SHARE OF THE WORK, TOO.
I know where the money you spend with us comes from. You went to work for it. You dealt with the meetings, the customers, the commute, the things that broke, and whatever else your Tuesday decided to throw at you. Then you chose to spend some of that money with our family.
That deserves respect.
It deserves good wine. It deserves a straight answer about what you’re getting. And every once in a while, it deserves an offer that makes you call somebody over and say, “Look at this.”
This is one of those offers.
Same 2024 Estate Cabernet Sauvignon we grew at our El Camino Real Vineyard. Same work inside the glass. Two bottle designs we’re proud to put our name on.
We chose the price because we wanted you to have a little room to be generous.
Give a good gift. Thank somebody properly. Open the big bottle when your friends come over without spending the evening calculating what every pour cost.
We’ve worked hard to make this wine. You’ve worked hard to buy it. There ought to be something good in that exchange for everyone.
From our plow to your porch.
That’s a pretty short distance between the people who did the work and the people we did it for.
WE MADE THE BOTTLES BIGGER. YOU’LL UNDERSTAND WHY.
I spend a lot of time thinking about where our wine ends up.
Which is a funny thing for a farmer to think about when he’s standing in a vineyard. There’s usually something right in front of me that needs fixing, picking, paying for, or explaining to somebody.
But I think about your table.
I wonder who’s coming over. What you’re celebrating. Whether you’re opening something because it’s a big occasion, or because somebody finally had a free Saturday.
We do all this work, put our family’s name on it, and send it home with you. I like knowing it’s going somewhere good.
And in my family, somewhere good usually means somewhere crowded.
My mom can be fighting cancer, walking three miles, and figuring out whose game or event she needs to get to next. I’ll call to check on her and get her whole itinerary.
Apparently, I’m the one who needs to keep up.
We show up for each other.
That’s how I was raised. That’s what Heather and I have tried to pass on to Brielle and Cash. And that’s what I hope people feel when they spend time with our family.
You go to the game. You make the call. You help carry things in. If somebody’s having a hard week, you don’t make them give a presentation about why they deserve your time.
You show up.
Preferably carrying something.
SO WE MADE SOMETHING YOU CAN SHOW UP WITH.
There’s a particular kind of satisfaction in walking into somebody’s house with a bottle this big.
You hand it over and watch them adjust their grip.
“Oh. That’s a BIG bottle.”
Yes. Yes, it is.
A Magnum holds 1.5 liters. Two regular bottles’ worth of wine in one very substantial thank-you.
Bring it to Grandma’s. Give it to the boss who looked out for you. Hand it to the friend who always hosts and somehow ends up doing the dishes, too.
Take it to Thanksgiving. Christmas. Hanukkah. Kwanzaa.
Chrismiqunazihuka.
We’re going to need a bigger calendar. Fortunately, we already handled the bottle.
The point is, you know somebody you want to do something good for.
We wanted to make that easy.
AND THEN THERE WAS THE MATTER OF GETTING DRESSED.
Our name is SAARLOOS AND SONS.
Family is right there on the bottle. So is that big ampersand.
AND.
Me and my brother making wine. Heather and me raising our kids. The people who came before us and the ones we’re preparing the way for.
You and whoever you’re bringing this to.
I like that little word. It leaves room for somebody else.
So we put it on two bottles.
Corporate is us when we clean up nice.
Sometimes you have to put on a suit and tie. I understand the assignment. I may be thinking about when I can take the tie off, but I understand it.
Clean gold lines. Black glass. Our name printed straight. Ready to meet the boss, thank a client, or sit in the middle of a table somebody spent all afternoon setting.
Graffiti is us when we get back home.
The handwriting. The dripping gold. A little of the family showing through.
This one’s for the people who knew you before you figured much of anything out—and still love you. The ones who don’t need you to explain yourself. They just need you to move your truck so somebody else can park.
Two different looks.
The same family underneath.
THE IMPORTANT PART WAS ALREADY IN THE VINEYARD.
Greg and I can have all the fun we want with the bottle. When you pull the cork, the wine has to be good.
That’s where the years of work go.
Inside each is our 2024 Estate Barrel-Select Cabernet Sauvignon, grown at our El Camino Real Vineyard in the Santa Ynez Valley. Picked by our family in 2024. Bottled in 2026.
Our ground. Our grapes. Our responsibility.
I’ve watched my kids grow up doing this work. Cash has been coming through harvest since he was little. Brielle and Cash have grown up with our family’s wine—and their childhood pictures—going home with people.
Most families keep those pictures in albums.
We apparently needed a distribution system.
But that’s how personal this is to us. Our name, our work, our kids, our history. It all ends up out there in the world together.
When you put one of our bottles on your table, you’re making room for a little of our family.
I don’t take that lightly.
HERE’S OUR PART OF THE THANK-YOU.
You’ve bought our wine. Brought your friends. Come back to see us. Put something we made in front of people you care about and said, “You’ve got to try this.”
That has kept our family doing what we love.
So we wanted to send a little generosity back in your direction.
2 MAGNUMS FOR $175.
One Corporate. One Graffiti. Four regular bottles’ worth of our estate-grown Cabernet.
Normally $350 for the pair. You save $175, and shipping’s on us.
Give one away and keep one for your own table. Take them to two different houses. Open them together if the whole crew is coming.
We made them to be opened. We priced them so you’d feel good doing it.
Because after all the farming, all the harvests, all the things that have to go right before a bottle gets to leave here, this is what I hope happens:
You bring it in.
Somebody’s glad to see you.
You sit down and have some time together.
That’s a good place for our family’s work to end up.
We already took care of the soul of these monsters.
You pick the people. You’re good to go.
From our plow to your porch.
From our family to yours.
Keith Saarloos -
